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It's A Nelson
BagBig Ox Co.
It's A Nelson
An Ox Brand

Wear What You Believe

Every design came from a real moment. A real belief. A real conviction. Ours. The clothing carries it.

Shop the MessageRead The Code
The Code

Four Pillars. One Standard.

The belief system behind every piece below. Everything in this collection lives under one of these four.

See Clearly
01

See Clearly

Mindset first. You can't hit what you refuse to look at.

Move People
02

Move People

Influence is earned. Say something worth following.

Go Hard
03

Go Hard

Effort is the entry fee. Show up and pay it daily.

Stand Firm
04

Stand Firm

Convictions over convenience. Hold the line.

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The Complete Works

Every It's A Nelson piece in one place. Tees, hoodies, polos, caps, kicks.

36 pieces
It's A Nelson DTF Flex DRAGON SURFER | Oversized Premium Faded T-Shirt It's A Nelson DTF Flex DRAGON SURFER | Oversized Premium Faded T-Shirt
DRAGON SURFER | Streetwear T-Shirt
$48
It's A Nelson T-SHIRT MIGHTIER THAN WAVES | Unisex t-shirt It's A Nelson T-SHIRT MIGHTIER THAN WAVES | Unisex t-shirt
MIGHTIER THAN WAVES | Unisex T-Shirt
$36
It's A Nelson T-SHIRT GO HARD - THE CODE | Unisex T-shirt It's A Nelson T-SHIRT GO HARD - THE CODE | Unisex T-shirt
GO HARD - THE CODE | Unisex T-Shirt
$32
It's A Nelson EMBROIDERY JAMBOX | Waffle Beanie It's A Nelson EMBROIDERY JAMBOX | Waffle Beanie
JAMBOX | Waffle Beanie
$28
It's A Nelson T-SHIRT S HE IS GREATER THAN ME | Unisex T-Shirt It's A Nelson T-SHIRT HE IS GREATER THAN ME | Unisex T-Shirt
HE IS GREATER THAN ME | Unisex T-Shirt
$32
It's A Nelson DIRECT-TO-FABRIC XS BLACK & WHITE | Graphic Men’s T-Shirt It's A Nelson DIRECT-TO-FABRIC BLACK & WHITE | Graphic Men’s T-Shirt
BLACK & WHITE | Graphic Men’s T-Shirt
$50
It's A Nelson T-SHIRT LEVEL UP | Unisex T-Shirt 2 It's A Nelson T-SHIRT XS LEVEL UP | Unisex T-Shirt 2
LEVEL UP | Unisex T-Shirt
$32
It's A Nelson EMBROIDERY S STREET DRAGON POLO (heather gray) | Unisex Premium Polo
STREET DRAGON POLO | Heather Gray
$50
It's A Nelson T-SHIRT XS IN THE MIX | Unisex T-Shirt It's A Nelson T-SHIRT IN THE MIX | Unisex T-Shirt
IN THE MIX | Unisex T-Shirt
$32
It's A Nelson T-SHIRT S EDUCATOR BOMB | Unisex Hoodie It's A Nelson T-SHIRT EDUCATOR BOMB | Unisex Hoodie
EDUCATOR BOMB | Unisex Hoodie
$55
It's A Nelson T-SHIRT STAND AFTER EVERYTHING | Underblazer T-Shirt It's A Nelson T-SHIRT STAND AFTER EVERYTHING | Underblazer T-Shirt
STAND AFTER EVERYTHING | Underblazer T-Shirt
$48
It's A Nelson T-SHIRT RAW | Unisex T-Shirt It's A Nelson T-SHIRT XS RAW | Unisex T-Shirt
RAW | Unisex T-Shirt
$32
It's A Nelson T-SHIRT XS I GOT THIS | Unisex T-Shirt It's A Nelson T-SHIRT I GOT THIS | Unisex T-Shirt
I GOT THIS | Unisex T-Shirt
$36
It's A Nelson T-SHIRT S 3 BIRDS AT A CROSS | Unisex T-Shirt It's A Nelson T-SHIRT 3 BIRDS AT A CROSS | Unisex T-Shirt
3 BIRDS AT A CROSS | Unisex T-Shirt
$32
It's A Nelson EMBROIDERY S STREET DRAGON POLO (tan) | Unisex Premium Polo
STREET DRAGON POLO | Tan
$50
It's A Nelson T-SHIRT HEAD COACH | Unisex Long Sleeve Tee It's A Nelson T-SHIRT HEAD COACH | Unisex Long Sleeve Tee
HEAD COACH | Unisex Long Sleeve Tee
$40
It's A Nelson T-SHIRT THE QUIXOTIC DRAGON TAMER | Unisex T-Shirt It's A Nelson T-SHIRT S THE QUIXOTIC DRAGON TAMER | Unisex T-Shirt
THE QUIXOTIC DRAGON TAMER | Unisex T-Shirt
$32
It's A Nelson T-SHIRT PAID IN FULL | Unisex Long Sleeve Tee 2 It's A Nelson T-SHIRT PAID IN FULL | Unisex Long Sleeve Tee 2
PAID IN FULL | Unisex Long Sleeve Tee
$40
It's A Nelson T-SHIRT S MIXTAPE WIZARD! | Unisex Premium Sweatshirt It's A Nelson T-SHIRT MIXTAPE WIZARD! | Unisex Premium Sweatshirt
MIXTAPE WIZARD! | Unisex Premium Sweatshirt
$55
It's A Nelson EMBROIDERY S STREET DRAGON POLO (red) | Unisex Premium Polo
STREET DRAGON POLO | Red
$50
It's A Nelson T-SHIRT S ALONE | Unisex T-Shirt It's A Nelson T-SHIRT ALONE | Unisex T-Shirt
ALONE | Unisex T-Shirt
$32
It's A Nelson T-SHIRT S LOVE GOD | Unisex Ringer T-Shirt It's A Nelson T-SHIRT LOVE GOD | Unisex Ringer T-Shirt
LOVE GOD | Unisex Ringer T-Shirt
$36
It's A Nelson T-SHIRT I'M ON A BOAT | Unisex T-Shirt It's A Nelson T-SHIRT S I'M ON A BOAT | Unisex T-Shirt
I'M ON A BOAT | Unisex T-Shirt
$32
It's A Nelson T-SHIRT S OFF THE GRID | Unisex T-Shirt It's A Nelson T-SHIRT OFF THE GRID | Unisex T-Shirt
OFF THE GRID | Unisex T-Shirt
$32
It's A Nelson SHOES CONCRETE BEAT | Men’s Athletic Shoes It's A Nelson SHOES CONCRETE BEAT | Men’s Athletic Shoes
CONCRETE BEAT | Men’s Athletic Shoes
$75
It's A Nelson T-SHIRT REFLECT YOURSELF | Unisex Hoodie It's A Nelson T-SHIRT REFLECT YOURSELF | Unisex Hoodie
REFLECT YOURSELF | Unisex Hoodie
$55
It's A Nelson SHOES SUNSET SURFING | Men’s Slides It's A Nelson SHOES SUNSET SURFING | Men’s Slides
SUNSET SURFING | Men’s Slides
$55
It's A Nelson EMBROIDERY S STREET DRAGON POLO (navy) | Unisex Premium Polo
STREET DRAGON POLO | Navy
$50
It's A Nelson EMBROIDERY S STREET DRAGON POLO (black) | Unisex Premium Polo
STREET DRAGON POLO | Black
$50
It's A Nelson EMBROIDERY S STREET DRAGON POLO (dark gray) | Unisex Premium Polo
STREET DRAGON POLO | Dark Gray
$50
It's A Nelson T-SHIRT S COURAGE | Unisex T-Shirt It's A Nelson T-SHIRT COURAGE | Unisex T-Shirt
COURAGE | Unisex T-Shirt
$32
It's A Nelson T-SHIRT NYC | Unisex Hoodie It's A Nelson T-SHIRT NYC | Unisex Hoodie
NYC | Unisex Hoodie
$78
It's A Nelson T-SHIRT XS IT'S A NELSON | Original Unisex Logo Tee It's A Nelson T-SHIRT IT'S A NELSON | Original Unisex Logo Tee
IT'S A NELSON | Original Unisex Logo Tee
$32
It's A Nelson T-SHIRT S PROVEN GAME - DROP 1 | Oversized Premium Hoodie It's A Nelson T-SHIRT PROVEN GAME - DROP 1 | Oversized Premium Hoodie
PROVEN GAME | Oversized Premium Hoodie
$90
It's A Nelson EMBROIDERY ORIGINAL GANGSTA | Trucker Cap It's A Nelson EMBROIDERY ORIGINAL GANGSTA | Trucker Cap
ORIGINAL GANGSTA | Trucker Cap
$28
It's A Nelson EMBROIDERY IT'S A NELSON | Waffle Beanie
IT'S A NELSON | Waffle Beanie
$28

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Meaning Is Rare.

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