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It's A Nelson
BagBig Ox Co.
It's A Nelson
An Ox Brand

Wear What You Believe

Every design came from a real moment. A real belief. A real conviction. Ours. The clothing carries it.

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The Code

Four Pillars. One Standard.

The belief system behind every piece below. Everything in this collection lives under one of these four.

See Clearly
01

See Clearly

Mindset first. You can't hit what you refuse to look at.

Move People
02

Move People

Influence is earned. Say something worth following.

Go Hard
03

Go Hard

Effort is the entry fee. Show up and pay it daily.

Stand Firm
04

Stand Firm

Convictions over convenience. Hold the line.

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The Complete Works

Every It's A Nelson piece in one place. Tees, hoodies, polos, caps, kicks.

40 pieces
It's A Nelson T-SHIRT XS IT'S A NELSON | Original Unisex Logo Tee It's A Nelson T-SHIRT IT'S A NELSON | Original Unisex Logo Tee
THE FIRST | Everyday Tee
$26
It's A Nelson T-SHIRT S PROVEN GAME - DROP 1 | Oversized Premium Hoodie It's A Nelson T-SHIRT PROVEN GAME - DROP 1 | Oversized Premium Hoodie
PROVEN GAME | Oversized Hoodie
$90 go hard
It's A Nelson EMBROIDERY ORIGINAL GANGSTA | Trucker Cap It's A Nelson EMBROIDERY ORIGINAL GANGSTA | Trucker Cap
ORIGINAL GANGSTA | Trucker Cap
$28 go hard
It's A Nelson EMBROIDERY IT'S A NELSON | Waffle Beanie
IT'S A NELSON | Waffle Beanie
$28 move people
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Clothing Is Everywhere.
Meaning Is Rare.

Our Story