FREE US SHIPPINGNO MINIMUMNO SURPRISES
It's A Nelson
BagBig Ox Co.
It's A Nelson
An Ox Brand

Wear What You Believe

Every design came from a real moment. A real belief. A real conviction. Ours. The clothing carries it.

Shop the MessageRead The Code
The Code

Four Pillars. One Standard.

The belief system behind every piece below. Everything in this collection lives under one of these four.

See Clearly
01

See Clearly

Mindset first. You can't hit what you refuse to look at.

Move People
02

Move People

Influence is earned. Say something worth following.

Go Hard
03

Go Hard

Effort is the entry fee. Show up and pay it daily.

Stand Firm
04

Stand Firm

Convictions over convenience. Hold the line.

Shop

The Complete Works

Every It's A Nelson piece in one place. Tees, hoodies, polos, caps, kicks.

40 pieces
It's A Nelson DTF Flex DRAGON SURFER | Oversized Premium Faded T-Shirt It's A Nelson DTF Flex DRAGON SURFER | Oversized Premium Faded T-Shirt
DRAGON SURFER | Streetwear Tee
$45 see clearly
It's A Nelson T-SHIRT MIGHTIER THAN WAVES | Unisex t-shirt It's A Nelson T-SHIRT MIGHTIER THAN WAVES | Unisex t-shirt
MIGHTIER THAN WAVES | Everyday Tee
$32 stand firm
It's A Nelson T-SHIRT GO HARD - THE CODE | Unisex T-shirt It's A Nelson T-SHIRT GO HARD - THE CODE | Unisex T-shirt
GO HARD - THE CODE | Everyday Tee
$26 go hard
It's A Nelson EMBROIDERY JAMBOX | Waffle Beanie It's A Nelson EMBROIDERY JAMBOX | Waffle Beanie
JAMBOX | Waffle Beanie
$28 move people
Street Dragon Everyday Polo in Black with embroidered IAN Dragon on the chest Street Dragon Everyday Polo in Navy with embroidered IAN Dragon on the chest
STREET DRAGON EVERYDAY POLO
$40 move people
It's A Nelson EMBROIDERY XS / Deep Black STREET DRAGON ENDURANCE POLO It's A Nelson EMBROIDERY XS / Insignia Blue STREET DRAGON ENDURANCE POLO
STREET DRAGON ENDURANCE POLO
$55 move people
Big Ox Co. STICKER FLAIR | The Full Lineup Big Ox Co. STICKER FLAIR | The Full Lineup
FLAIR | The Full Lineup
$16
Big Ox Co. CUT-SEW XS COOL IN CAMO | Men's Stretchy Tee Big Ox Co. CUT-SEW COOL IN CAMO | Men's Stretchy Tee
COOL IN CAMO | Men's Stretchy Tee
$42 see clearly
Big Ox Co. T-SHIRT S MONDRIAN SENTINEL | Everyday Tee Big Ox Co. T-SHIRT MONDRIAN SENTINEL | Everyday Tee
MONDRIAN SENTINEL | Everyday Tee
$26 stand firm
Big Ox Co. T-SHIRT S FIRE DRAGON | Streetwear Tee
FIRE DRAGON | Streetwear Tee
$45 see clearly
Big Ox Co. T-SHIRT S MIXTAPE WIZARD | Everyday Tee Big Ox Co. T-SHIRT MIXTAPE WIZARD | Everyday Tee
MIXTAPE WIZARD | Everyday Tee
$26 move people
Big Ox Co. EMBROIDERY S SNOW DRAGON | Streetwear Tee Big Ox Co. EMBROIDERY SNOW DRAGON | Streetwear Tee
SNOW DRAGON | Streetwear Tee
$45 see clearly
Big Ox Co. T-SHIRT XS Rad in the 90's | Everyday Soft Tee Big Ox Co. T-SHIRT Rad in the 90's | Everyday Soft Tee
RAD IN THE 90'S | Everyday Tee
$26 move people
Big Ox Co. T-SHIRT S I GOT THIS | Premium Fitted Tee Big Ox Co. T-SHIRT I GOT THIS | Premium Fitted Tee
I GOT THIS | Premium Fitted Tee
$36 go hard
It's A Nelson T-SHIRT S HE IS GREATER THAN ME | Unisex T-Shirt It's A Nelson T-SHIRT HE IS GREATER THAN ME | Unisex T-Shirt
HE IS GREATER THAN ME | Everyday Tee
$26 stand firm
It's A Nelson DIRECT-TO-FABRIC XS BLACK & WHITE | Graphic Men’s T-Shirt It's A Nelson DIRECT-TO-FABRIC BLACK & WHITE | Graphic Men’s T-Shirt
BLACK & WHITE | Graphic Men’s T-Shirt
$50 see clearly
It's A Nelson T-SHIRT LEVEL UP | Unisex T-Shirt 2 It's A Nelson T-SHIRT XS LEVEL UP | Unisex T-Shirt 2
LEVEL UP | Everyday Tee
$26 go hard
It's A Nelson T-SHIRT XS IN THE MIX | Unisex T-Shirt It's A Nelson T-SHIRT IN THE MIX | Unisex T-Shirt
IN THE MIX | Everyday Tee
$26 move people
It's A Nelson T-SHIRT S EDUCATOR BOMB | Unisex Hoodie It's A Nelson T-SHIRT EDUCATOR BOMB | Unisex Hoodie
EDUCATOR BOMB | Everyday Hoodie
$55 go hard
It's A Nelson T-SHIRT STAND AFTER EVERYTHING | Underblazer T-Shirt It's A Nelson T-SHIRT STAND AFTER EVERYTHING | Underblazer T-Shirt
STAND AFTER EVERYTHING | Underblazer Tee
$42 stand firm
It's A Nelson T-SHIRT RAW | Unisex T-Shirt It's A Nelson T-SHIRT XS RAW | Unisex T-Shirt
RAW | Everyday Tee
$26 go hard
It's A Nelson T-SHIRT XS I GOT THIS | Unisex T-Shirt It's A Nelson T-SHIRT I GOT THIS | Unisex T-Shirt
I GOT THIS | Everyday Tee
$32 go hard
It's A Nelson T-SHIRT S 3 BIRDS AT A CROSS | Unisex T-Shirt It's A Nelson T-SHIRT 3 BIRDS AT A CROSS | Unisex T-Shirt
3 BIRDS AT A CROSS | Everyday Tee
$26 stand firm
It's A Nelson T-SHIRT HEAD COACH | Unisex Long Sleeve Tee It's A Nelson T-SHIRT HEAD COACH | Unisex Long Sleeve Tee
HEAD COACH | Unisex Long Sleeve Tee
$40 go hard
It's A Nelson T-SHIRT THE QUIXOTIC DRAGON TAMER | Unisex T-Shirt It's A Nelson T-SHIRT S THE QUIXOTIC DRAGON TAMER | Unisex T-Shirt
THE QUIXOTIC DRAGON TAMER | Everyday Tee
$26 see clearly
It's A Nelson T-SHIRT PAID IN FULL | Unisex Long Sleeve Tee 2 It's A Nelson T-SHIRT PAID IN FULL | Unisex Long Sleeve Tee 2
PAID IN FULL | Unisex Long Sleeve Tee
$40 go hard
It's A Nelson T-SHIRT S MIXTAPE WIZARD! | Unisex Premium Sweatshirt It's A Nelson T-SHIRT MIXTAPE WIZARD! | Unisex Premium Sweatshirt
MIXTAPE WIZARD! | Unisex Premium Sweatshirt
$55 move people
It's A Nelson T-SHIRT S ALONE | Unisex T-Shirt
ALONE | Everyday Tee
$26 stand firm
It's A Nelson T-SHIRT S LOVE GOD | Unisex Ringer T-Shirt It's A Nelson T-SHIRT LOVE GOD | Unisex Ringer T-Shirt
LOVE GOD | Unisex Ringer T-Shirt
$32 stand firm
It's A Nelson T-SHIRT I'M ON A BOAT | Unisex T-Shirt It's A Nelson T-SHIRT S I'M ON A BOAT | Unisex T-Shirt
I'M ON A BOAT | Everyday Tee
$26 see clearly
It's A Nelson T-SHIRT S OFF THE GRID | Unisex T-Shirt It's A Nelson T-SHIRT OFF THE GRID | Unisex T-Shirt
OFF THE GRID | Everyday Tee
$26 see clearly
It's A Nelson SHOES CONCRETE BEAT | Men’s Athletic Shoes It's A Nelson SHOES CONCRETE BEAT | Men’s Athletic Shoes
CONCRETE BEAT | Men’s Athletic Shoes
$75 go hard
It's A Nelson T-SHIRT REFLECT YOURSELF | Unisex Hoodie It's A Nelson T-SHIRT REFLECT YOURSELF | Unisex Hoodie
REFLECT YOURSELF | Classic Hoodie
$55 see clearly
It's A Nelson SHOES SUNSET SURFING | Men’s Slides It's A Nelson SHOES SUNSET SURFING | Men’s Slides
SUNSET SURFING | Men’s Slides
$55 see clearly
It's A Nelson T-SHIRT S COURAGE | Unisex T-Shirt It's A Nelson T-SHIRT COURAGE | Unisex T-Shirt
COURAGE | Everyday Tee
$26 stand firm
It's A Nelson T-SHIRT NYC | Unisex Hoodie It's A Nelson T-SHIRT NYC | Unisex Hoodie
NYC | Everyday Hoodie
$78 move people
12Next

Clothing Is Everywhere.
Meaning Is Rare.

Our Story