It's A Nelson
Big Ox Co.
An Ox Brand

Wear What You Believe

Every design came from a real moment. A real belief. A real conviction. Ours. The clothing carries it.

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See Clearly·Move People·Go Hard·Stand Firm·See Clearly·Move People·Go Hard·Stand Firm·
The Code

Four Pillars.
One Standard.

The Code is the belief system behind every It's A Nelson piece. Four pillars, four collections — wear the one you're living.

See Clearly
01
See Clearly
Mindset first. You can't hit what you refuse to look at.
Move People
02
Move People
Influence is earned. Say something worth following.
Go Hard
03
Go Hard
Effort is the entry fee. Show up and pay it daily.
Stand Firm
04
Stand Firm
Convictions over convenience. Hold the line.

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The Complete Works

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Clothing Is Everywhere.Meaning Is Rare.

Clothing Is Everywhere.
Meaning Is Rare.

Our Story